Clarifying Your Position

When you have clearly focused on your market or market(s), you can clarify your market position. Then you should measure the position against four criteria:

1. Does it offer a benefit that my target audience really wants?

2. Is it an honest-to-goodness benefit?

3. Does it truly separate me from my competition?

4. Is it unique and/or difficult to copy?

Unless you are completely satisfied with your answers, continue searching for a proper position. When you've answered the questions to your own satisfaction, you'll have a sensible position—and that should lead you to your goal.

An accurate market position requires clear, constructive goals and effort. Positioning is the key to marketing.

Advertising vs. Sales

So advertising does not eliminate, rather creates a need for salesmen. When the viewer gets ready to buy insurance or change companies, some salesman gets a prospect.

Les Dane, Surefire Sales Closing Techniques (p. 80, Chapter 5)

When and Where to Begin Marketing

Guerrillas have learned that the best time to market is when they don’t need any more business. They know that the best source of new clients is old clients and that the best marketing is characterized by quality and not quantity. They realize that their best marketing vehicle, and least expensive, is a satisfied customer. And they know that the two best ways to measure their marketing are by customer retention and by profits, both a part of each other.

(Quoted from Jay Conrad Levinson's book, "Guerrilla Marketing")

Not Sure What to Fix?

Ready to ditch marketing complacency and embrace small business marketing perfection, but not sure where to start? Below are the most common areas of opportunity.

3 Ways to Avoid Small Business Marketing Complacency:

1.  Understand what your prospects want

  • When was the last time you did a survey or asked your prospects why they buy your products and services?

2.  Lead generation

  • How many did you generate last month? Do you know what's limiting the response to your marketing?
  • Is your copy working?
  • Is your layout effective?
  • Do the images support the message?
  • How could you double your response rate?

3.  Conversion rates

  • What percentage of your prospects become paying clients? What's getting in the way of converting twice as many?
  • Is your offer working?
  • Is your follow-up system working?
  • Why aren't more people buying?

If you started off the year marketing the same way you did last year, you'll generate the same results at best.

Are you satisfied with this? Or are you one of those people who is always looking for a better way?

We are here to help. Call us for a free consultation: (408) 761-7179

Why Google Plus for Business?

Like all social networks, Google Plus presents an opportunity to connect with a community of customers and fans on a very personal, social level. Unlike other networks however, Google Plus also has significant impact on SEO and search traffic volume.

Read the full blog here on Hootsuite website.

Reasons Your Brand Should Be on Google+

Fact: Over 500 million people are currently on Google+ and approximately 343 million of them are actively sharing, +1’ing, “recommending” and taking action every month. In early 2013, Google+ was named the second largest active social network in the world, after Facebook (and beating out Twitter and YouTube). As the network gains popularity, it’s important to understand the value it can provide your business when approached correctly.

Read the full blog here on Hootsuite website.

© Copyright Creative Edge Marketing 2014. All Rights Reserved.